ICON:

A marketing campaign framework to keep Miss America an ICON

  • Leverage influencer partnerships to amplify the reach and impact of Miss America’s mission by engaging with a diverse audience. By collaborating with influencers who are thought leaders in areas such as healthcare, education, lifestyle, and fashion, Miss America can effectively connect with targeted listeners while elevating the visibility and importance of its mission.

  • By partnering with brands that are leaders in their industries—spanning fashion, beauty, healthcare, wellness, technology, and education—Miss America can embody their values while showcasing her own as a role model and advocate. These partnerships not only enhance brand visibility but also create authentic connections between Miss America, the brand, and their shared audiences.

  • Through college tours, media engagements, and in-person events, Miss America will connect directly with young women across the country, sharing her story and the transformative opportunities offered by the Miss America program.

  • Miss America is uniquely positioned to connect with influential leaders, industry pioneers, and decision-makers to foster meaningful relationships, secure funding, and create opportunities. Through strategic networking and attendance at iconic events, she will elevate the profile of the Miss America Organization while aligning with brands, philanthropists, and cultural institutions that share its mission of empowerment and service.

The Blueprint

  • Editorial Features

    Editorials have long showcased iconic women who are shaping culture. Having Miss America featured in leading editorials will modernize the brand, connect with audiences, and remain culturally relevant.

  • Alternative Media Appearances

    Miss America’s Alternative Media Strategy leverages the power of non-traditional platforms to connect with diverse audiences beyond the scope of traditional media, utilizing innovative channels to expand its reach and impact.

  • Brand Partnerships

    Partnering with beauty, lifestyle, and fashion brands offers Miss America the opportunity to amplify her influence while promoting self-confidence, empowerment, and elegance.

  • Media Campaigns

    Mainstream news and creative media campaigns, like appearances on TV shows, can modernize Miss America’s image, connect with diverse audiences, and boost cultural relevance.

  • Service Partnerships

    The Miss America Opportunity should continue strengthening current partnerships while expanding with like-minded organizations to amplify the service-driven mission that sets the program apart.

  • Legislative Relationships

    Building strong legislative relationships is key for Miss America to drive impactful advocacy, championing causes that align with her mission, and the organizations.